Our Story

Urbanthreads started in 2015 as a little vintage shop in Northern California. Since then, we’ve grown into a global brand, expanding our mission to make chic, modern pieces for the woman who loves to get dressed.

We’ve come a long way since our doors first opened nearly 30 years ago. But we still think of ourselves as your favorite boutique—the kind of place where you know everyone in the shop and always find exactly what you were looking for and maybe a few surprises.

Our Purpose

Getting dressed should be fun and enjoyable—not intimidating. Whether it's for graduation, a brunch with the girls, or your big day, we always go the extra mile to make sure you feel prepared and ready for all of life’s moments. So trust us to outfit you for every occasion, big or small, so you can focus on the important things: making memories.